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The Sooner the Better
Ernest Hemingway said, “…every man should sire a son, climb a mountain, and write a book…” – John Tatum has done all three.
Meet John Tatum, a straight-talking executive whose no-nonsense management style merged three successful Farm Bureau Companies into the $1.4 billion Farm Bureau Mutual Insurance Company. Now retired but still engaged in the mentoring of new talent and building of young character, “The Sooner the Better” tells his personal story of achievement spiced with advice on attitude, education, and life in general – a great read for anyone with ambition. His back-to-basics advice rings true with all the sincerity of a small-town boy motivated by great personal courage, staunch integrity, and a willingness to work hard.
From a challenging childhood in his home town of Heavener, Oklahoma, John Tatum, an early asthmatic, was not anyone’s favorite to succeed. But John had that hidden ingredient that many didn’t have – “want to” – and he made it work for him. Despite all odds, he earned a football scholarship on Bud Wilkinson’s tradition rich University of Oklahoma team. At 188 pounds, he played center and inside linebacker on one of OU’s alternate starting units. After a stint in coaching and teaching, John took on the insurance business and worked his way up from territory salesman in rural Oklahoma to great success at Farm Bureau Insurance. Along the way, John learned and practiced many common sense things which can help young adults and others as they address adversity along their path of life.
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Accolades for John Tatum’s “The Sooner the Better”
“John serves as a great example to young Americans who have the desire to succeed in life and the will to prepare regardless of what the obstacles might be…”
Leon Cross Retired Associate Athletic Director University of Oklahoma
“He had the amazing ability to take the people he worked with to a much higher level…”
Barbara Moore Chief Operation Officer, Farm Bureau Insurance Companies Des Moines, Iowa
Mr. Tatum… I enjoyed everything in your book and respect how you have overcome the obstacles you faced in your life. After reading this book, I have resolved to be more perseverant. Thank you….
M.C. Houston, Texas
Mr. Tatum, I am ordering three more books for my two sons and daughter. I am making them promise they will read and re-read your book. I know what you have written is true because you trained me to use the same principles in the book. Thanks to you, I am a multi-millionaire today. I give you credit for it.
Sincerely,
Mr. Tatum, I really enjoyed your book. I just wish my father were alive so he could have read it. He was such a big fan of yours. And, after reading this, I can see why he was.
Yours truly, J.M. Lincoln, Nebraska
Dear Mr. Tatum, Your book was a great read. I found myself laughing out loud and then sometimes crying. I have sent it to my grown children to read.
Sincerely, Dee Huron, S.D.
Dear John, “The Sooner the Better” is great ! I really enjoyed the read. And, I am sorry my father isn’t still living to enjoy it also. I thought of him many times while reading it. Thank you for sharing—and baring your life; and for the challenge put forth to live life more fully…more completely.
C. K. Eufaula, Alabama
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Table of Contents
The Story Begins Here Heavener, Oklahoma You Never Know Who’s Watching Overcoming Adversity Who is John Tatum? Decision Making Manners Education Attitude and Self-Discipline Practice Communications: Reading, Writing, Speaking, Listening Careers and Choices Money, Property, and Wealth Associates Marriage and Family Hodgepodge Special Chapter for Those in Sales Final Thoughts Tatum’s University of Experience Photo Finish
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